Rhino Club Loyalty Card
Rhino Club
Rhino Club | Kids Rhino Club

What is the Rhino Club?
Affinity programme – originally designed as a day Visitor entry card, but members wanted more, so the Gold card was introduced for visitors loyal to our Parks.
Niched with a strategic focus.

Brand building
Rhino Club satisfies “conservation with a cause” via communication mediums.
Sells “Loyalty” by attracting new customers through “benefits” that are designed to fill “empty beds” during low occupancy periods.

Marketing value
Significant marketing material / communication direct to members on a monthly and quarterly basis.
Rhino Club gold Card
“Interest” driven – data available for Marketing use includes “spend”, “length of stay”, ”size of group”, choice of destination.
Recognition and preferential treatment (affinity).
Business objective defined by the blueprint – “conservation with a cause” by giving people the inside track on conservation.

Benefits to Club members
Contribution to conservation.
Preferential and value added treatment.
Recognition and reward.
Sense of Partnership and of “belonging” to Ezemvelo.

Benefits Offered
Free access for Gold Card members.
Email newsletter.
Quarterly Newsletter (complimentary).
Gold Leatherbacks – 40% discounted accommodation.
15% on generic specials.
Preferential service.
Free subscription to Wildside magazine.
Exclusive invitations to Wildlands Trust events.
Rhino Club Gold Card

© Copyright Ezemvelo KZN Wildlife. All Rights Reserved.